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How do you get impressions for your ads in yahoo search marketing?

I have ads running for a week now, only like 5 out of 100 keywords are getting any impressions. I’ve tried changing the ads to match the keywords, it’s in the title and the description, I set my bid to be at positions 2-4 but I cant seem to get any impressions? Even for keywords that it estimates I will get alot of traffic, it’s not showing up? It’s SOOO FRUSTRATING!!! anyone have luck with getting impressions? is anyone in the same boat as me? maybe we can figure this out together!

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1 Comment on “How do you get impressions for your ads in yahoo search marketing?”

  1. #1 johnsmurf
    on Mar 16th, 2009 at 9:23 am

    First, make sure that these terms are getting the searches you think they are by using Yahoo’s keyword selector tool: . It may just be that the keywords you’ve selected are fairly low volume. You might also want to explore opting your account and/or listings into Advanced Match and Content Match. This will boost the exposure your listings get by increasing the number of queries where your ads are shown. Finally, check to see whether you’ve set your daily budget too low. Your account might be going offline after only a few dollars are spent.

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