Bruce Jingles describes what happens when a black man drinks Jagermeister.
Jagermeister - Comedy Time
Where on Internet I can find information about branding and its role in marketing?
We all know that industrialized countries at a stage in their development have tended toward branding; it seems branding has a role in economic development.
Please let me know where on Internet I can find some academic/scientific information about branding and its role in industrialization/economic development.
Additionally I want to find references explaining the experience of developing countries (Korea, China,…) in this regard .
